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Zug: A Trading House for the World

Evening light in Zug's old town.© Daniel Hegglin / Zug Tourism

Evening light in Zug’s old town. © Daniel Hegglin / Zug Tourism

Rahim Taghizadegan, “Zug: A Trading House for the World: How a poor little canton learned to connect capital and strangers productively,” scholarium (19 August 2026)

Zug: A Trading House for the World

How a poor little canton learned to connect capital and strangers productively

Rahim Taghizadegan · 

When I moved with my family from Vienna to the canton of Zug in 2024, I arrived in a place whose everyday achievement becomes fully apparent only through living there: safety and reliability, short distances, an astonishing proximity of global business and nature, authorities who answer, and a landscape that is not merely admired but inhabited. A newcomer has, at first, nothing to explain about this. He has to notice what generations before him built and to be grateful for it.

Zug is neither a libertarian Arcadia nor merely a tax dodge. That is precisely what makes the canton so remarkable. Its success story is real because it requires no miracle. It rests on long prior investment, institutional capacity to learn, and the rare art of receiving foreign capital and foreign people without wholly losing its own measure. The legends about Zug fall short; the actual achievement is greater.

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